Focusing on acquiring new members is a key part of creating and maintaining a successful membership site. But perhaps even more important is keeping existing members happy. For starters, it’s probably easier to keep a member than find a new one. Then there’s the invaluable word-of-mouth marketing happy members contribute, not to mention the damage to your reputation unhappy members can do.
Clear & Concise Part 2: Product descriptions can be a wealth of information for your customers about your product. It also has the added benefit of helping you with Search Engine Optimization. New products should not necessarily get all of the copy-writing time. Consider re-working existing product descriptions that are top sellers too. Never skimp here. Hire someone if that is how it will get done.
Excessive dependence of checklists may hinder performance when dealing with a time-critical situation, for example a medical emergency or an in-flight emergency. Checklists should not be used as a replacement for common sense. Intensive training including rote-learning of checklists can help integrate use of checklists with more adaptive and flexible problem solving techniques.
To help you reduce the risk of investing your time and energy in something nobody wants, we’ve created a guide to validating your membership site idea. Some of the things you can try include producing a mini version of your membership program to see if you can generate any signups before creating the whole course, as well as promoting a prelaunch offer, again, to see if you can find members willing to register, perhaps at a reduced rate, before you get started.
If you include everything featured today on your website, I think you give yourself the best possible chance of achieving success with your eCommerce store. And the great news is, with an open-source WordPress eCommerce platform like WooCommerce, it’s highly likely that you’ll be able to find all the extensions, plugins and educational resources you need.
The math is pretty simple: the more members you have, the more money you’ll make in frontend membership fees as well as backend offers. That’s why you’ll want to make it a top priority to install a membership retention strategy that keeps members hooked, engaged and satisfied. So put this checklist to work for you from Day 1, and I think you’ll like what you see when you look at your bottom line!
A checklist is a type of job aid used to reduce failure by compensating for potential limits of human memory and attention. It helps to ensure consistency and completeness in carrying out a task. A basic example is the "to do list". A more advanced checklist would be a schedule, which lays out tasks to be done according to time of day or other factors. A primary task in checklist is documentation of the task and auditing against the documentation.