One of the big decisions you’ll need to make when it comes to your membership site is how much you’re going to charge. While it’s tempting to pluck a price out of thin air, that’s not a strategy that’s going to put the most profit in your pocket. Instead, use this checklist guide to determine the best and most profitable pricing strategy for your membership site!
In response, some people choose terribly cumbersome names. They find out that “Tshirt.com” is taken and then learn that “HockeyTshirt.com” is also taken. So they create an unworkable domain name like VeryCool-HockeyTshirt.com. Not only is it too long, it contains a hyphen, which should be avoided (some users forget to put them in, sending them to your competitor’s site.)
Again, unless your research makes it clear that your audience is ready and waiting to join your program, don’t produce your entire membership program just yet. Starting small and creating just enough top-quality content to keep charter members happy, then seeking their feedback before moving on to the next stage of production will help save you both time and effort in the long run.
Product Shots: Starting out with great product shots is always nice, but it doesn’t always happen for a variety of reasons. Think about getting or taking better pictures, as well as optimizing old and new pictures for the best display and fastest download. Batch converters get better over time, and you may find that you can keep high quality while reducing file sizes by 50% or more.
Be aware that your URL affects your search engine ranking, so if you want to be found for “shoe,” it’s a good idea to fit “shoe” into your domain name. One way to do this is to use your brand name along with a keyword term. So MillerShoe tends to work better than FantasticShoe.com. (Which is why MillerShoe is taken, but FantasticShoe is still available.)
In response, some people choose terribly cumbersome names. They find out that “Tshirt.com” is taken and then learn that “HockeyTshirt.com” is also taken. So they create an unworkable domain name like VeryCool-HockeyTshirt.com. Not only is it too long, it contains a hyphen, which should be avoided (some users forget to put them in, sending them to your competitor’s site.)
Realize a couple of key facts: A) the prices for e-commerce software have fallen, so you don’t need to spend a fortune unless your needs are complicated, and B) many of today’s e-commerce packages include a full range of tools in one package, from an inventory management system to marketing tools. Many of today’s merchants prefer this “all-in-one” approach because it makes life simpler.
Don’t worry about making everything perfect at the outset. As the old saying goes, done is better than perfect, and the sooner you launch your membership site, the sooner you’ll find out if it’s what your target audience wants. It’s fine to return to this step later and work on making your membership website look more professional once you've got some traction.
Besides including products that are in a promotion, include products which are best sellers or even featured. You can even add a list of products which are suitable for your customer. This can be achieved in a number of ways; you can select products manually or automate the selection based on a different criteria (i.e. “customers also purchased…”).
This checklist bundle is a perfect addition to (or the beginnings of) your standard operating procedures manual. Whether you're a company of one and you simply want to make your own life easier, you have a team of contractors you delegate to, or you ARE a contractor looking to add value for your clients, standard operating procedures are a must-have tool. 
A checklist is a type of job aid used to reduce failure by compensating for potential limits of human memory and attention. It helps to ensure consistency and completeness in carrying out a task. A basic example is the "to do list". A more advanced checklist would be a schedule, which lays out tasks to be done according to time of day or other factors. A primary task in checklist is documentation of the task and auditing against the documentation.
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