In response, some people choose terribly cumbersome names. They find out that “Tshirt.com” is taken and then learn that “HockeyTshirt.com” is also taken. So they create an unworkable domain name like VeryCool-HockeyTshirt.com. Not only is it too long, it contains a hyphen, which should be avoided (some users forget to put them in, sending them to your competitor’s site.)
Be aware that your URL affects your search engine ranking, so if you want to be found for “shoe,” it’s a good idea to fit “shoe” into your domain name. One way to do this is to use your brand name along with a keyword term. So MillerShoe tends to work better than FantasticShoe.com. (Which is why MillerShoe is taken, but FantasticShoe is still available.)
Product matching: in apparel, jewelry, and other specific types of product sales websites, offering a generalized “recommended products” in the lower part of the product detail page is often not enough. Consider setting up specific matches, for example, this pair of earrings goes well with that necklace. Think of it as the editorial content of the site that customers will appreciate, because you have taken the time to not only know your product, but give them direct guidance on what goes with what. If you don’t think this applies to you, think about it and see if there is something similar you can offer for your products, as it yet another way to increase per-order averages.
Again, unless your research makes it clear that your audience is ready and waiting to join your program, don’t produce your entire membership program just yet. Starting small and creating just enough top-quality content to keep charter members happy, then seeking their feedback before moving on to the next stage of production will help save you both time and effort in the long run.
After the idea comes the execution. Setting up your Shopify store doesn’t take that much time to complete, but it’s important to finish all the steps so your website looks like a professional online store. Plus, there are a few really key things on this list – like setting up your payment details, which help you get paid (so they’re a pretty big deal!). Here’s some of the store set-up tasks you’ll want to cross off your ecommerce checklist:
I already created a thank you email once they purchase which is the next step right after they buy but when I go to my product fulfillment page and look at the top menu steps that I have to follow and it includes the fulfillment email and I don't know what to do because I'm not sure if I have to enter the link (drop down options) at the bottom of that page with my TY page or is this another email just to confirm purchase? Also, when I do enter my TY page (bottom) and click save and continue, it asks me to enter subject and body or it won't save it…. What does that mean since my page is already created?
Bailey Richert is an award-winning business coach who helps individuals launch and grow profitable online enterprises as “infopreneurs”: respected experts in their fields creating value, generating income and realizing their ideal lifestyles by sharing their life experience, knowledge and passions with others through information products and services.
Shopping Cart Life Span: How soon does your shopping cart expire for anonymous users? More than a few shopping systems use Session variables for tracking cart items, and expire within hours, especially for users behind prozies that change IP addresses often, thus rendering the current Session invalid (think AOL). Several studies point to the fact that customers will wait as long as 4 days before deciding to buy, and if the item they were looking at is still in their shopping cart, you just saved them several steps and increased the possibility of conversion substantially.
Garry Baker Online Marketer I did my 1st product launch recently, it was a success, but it would of been so much better if I would of had IM Checklist Volume 1 – Product Creation, by my side…I would not of wasted so much time and missed a few key pieces like leaving my buy button live before the actual launch date started!Another great thing about IM Checklists is they come in many different formats…I have been using the Google Sheets version and it has changed the way I do my affiliate promos…Because they are more than just checklists they provide training and insight into things like market research and different marketplaces, also things like how to get approval as an affiliate…This alone would of saved me a lot of time and anguish, when I 1st got started…I could go on and on, oh yeah and they come with PLR rights so I can and do use them for lead magnets and bonuses…Fantastic product, 5 stars for sure…I highly recommend IM Checklists to anyone and everyone that will listen…
One of the big decisions you’ll need to make when it comes to your membership site is how much you’re going to charge. While it’s tempting to pluck a price out of thin air, that’s not a strategy that’s going to put the most profit in your pocket. Instead, use this checklist guide to determine the best and most profitable pricing strategy for your membership site!
To help you reduce the risk of investing your time and energy in something nobody wants, we’ve created a guide to validating your membership site idea. Some of the things you can try include producing a mini version of your membership program to see if you can generate any signups before creating the whole course, as well as promoting a prelaunch offer, again, to see if you can find members willing to register, perhaps at a reduced rate, before you get started.