A Web analytics program tells you how shoppers are using your site. It reveals where users come from, what pages they visit and what keyword searches brought them to the site. An analytics package enables merchants to calculate their conversion rate. (Your “conversion rate” is the percentage of your visitors who make a purchase — a critical fact to know and track over time.)


Check that the SET ACTION on all your buttons are correct.Speaking of buttons, check all your buttons to make sure the set action is correct. If you just have a sales page and want the button to take people to the next page, you choose NEXT STEP. But, if you are taking information from people (email opt-ins or contact info), the action must be set to SUBMIT FORM. Then it will automatically send them to the next step in the funnel. There are also actions to show/hide elements, take people to certain spots on a page, and the option to write in a custom link.
Garry Baker Online Marketer I did my 1st product launch recently, it was a success, but it would of been so much better if I would of had IM Checklist Volume 1 – Product Creation, by my side…I would not of wasted so much time and missed a few key pieces like leaving my buy button live before the actual launch date started!Another great thing about IM Checklists is they come in many different formats…I have been using the Google Sheets version and it has changed the way I do my affiliate promos…Because they are more than just checklists they provide training and insight into things like market research and different marketplaces, also things like how to get approval as an affiliate…This alone would of saved me a lot of time and anguish, when I 1st got started…I could go on and on, oh yeah and they come with PLR rights so I can and do use them for lead magnets and bonuses…Fantastic product, 5 stars for sure…I highly recommend IM Checklists to anyone and everyone that will listen…
With time, you might consider using an affiliate marketing program, in which other sites get paid a percentage of each sale they send you. But it’s questionable whether a brand new site will benefit from an affiliate program. Although some new sites have profited, many new sites has yet to build the name recognition that makes using affiliates profitable.

To help you reduce the risk of investing your time and energy in something nobody wants, we’ve created a guide to validating your membership site idea. Some of the things you can try include producing a mini version of your membership program to see if you can generate any signups before creating the whole course, as well as promoting a prelaunch offer, again, to see if you can find members willing to register, perhaps at a reduced rate, before you get started.


Google Sheets beat Microsoft to the punch and introduced a Checkbox as one of the Data Validation options. You can go to Insert > Checkbox to quickly create one, and you can customize it by going to Data > Data Validation. I've updated most of the Google Sheets versions of my checklists to use that feature. I hope Excel gets smart and introduces a similar feature some day.
If your eCommerce sells big brand names be sure to include their logo wherever possible. Having logos of big brands gives the customer an indication of what type of product you sell — plus, it adds some authenticity and prestige to your brand for being affiliated with industry leaders. Here’s an example of how Best Buy utilizes logos on their site:
I already created a thank you email once they purchase which is the next step right after they buy but when I go to my product fulfillment page and look at the top menu steps that I have to follow and it includes the fulfillment email and I don't know what to do because I'm not sure if I have to enter the link (drop down options) at the bottom of that page with my TY page or is this another email just to confirm purchase? Also, when I do enter my TY page (bottom) and click save and continue, it asks me to enter subject and body or it won't save it…. What does that mean since my page is already created?
I already created a thank you email once they purchase which is the next step right after they buy but when I go to my product fulfillment page and look at the top menu steps that I have to follow and it includes the fulfillment email and I don't know what to do because I'm not sure if I have to enter the link (drop down options) at the bottom of that page with my TY page or is this another email just to confirm purchase? Also, when I do enter my TY page (bottom) and click save and continue, it asks me to enter subject and body or it won't save it…. What does that mean since my page is already created?
You probably have a rough idea for the topic of your membership site—otherwise you probably wouldn’t be reading this guide to launching a new membership program. However, even if you have a great idea for your project, it’s wise to invest some time in validating that idea. After all, it would be a shame to put in all the work involved in launching a high-quality membership site only to discover there’s no market or audience for your project.
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