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Apart from converting customers, there are other ways to monetize a website. If you have done a good job of persistently creating engaging, highly relevant, SEO enhanced content then it is likely your site will begin appearing on the first page of the search engine results. When this starts happening, advertisers sit up and take note. You might find offers to advertise on certain high ranking pages start trickling and then flooding in.
Ever find yourself on a trip and just realized you’ve left your sunscreen at home? What about those times when you’ve sat at your desk, got sucked into answering emails, and forgot a report that was due that afternoon? Want to avoid these situations? Use a checklist! It’s amazing how writing things down can help you get better organized and be more efficient–ensuring that you leave no task undone, no chore unfinished and no sunscreen at home.
✓ Media monitoring is a multi-sourcing task. Document all the marketing venues that push a buyer to your concept. Continually ask, "What source(s) prompted you to find out about our franchise opportunity?" on your initial inquiry forms, applications, at Discovery Day, and in training class. Credit four lead sources if a new franchisee initially saw your magazine ad, attended a trade show, read a success story about a franchisee, and then inquired online. Remember, the Internet is often the transmitter, not the originator, of a prospect inquiry.
✓ Recruitment advertising is the direct response business. You'll achieve greater success by employing the principles of buyer motivation and testing and measuring ad results. Quality lead generation is all that counts. Find out what works best by changing ad approaches, running different headlines, and experimenting with your visuals. You can improve your lead performance by leveraging today's online technology, which allows you to monitor prospect activity on website pages and banners, and track the percentage of visitors who convert into leads.
This digital Take 5 safety checklist is designed to help mining workers and contractors minimize health and safety risks and hazards. It should take no longer than 5 minutes to complete. The checklist asks the user to confirm they have received training, are aware of safety processes and have actively identified hazards and risks. Complete the Take 5 by providing a digital signature.
Be aware that your URL affects your search engine ranking, so if you want to be found for “shoe,” it’s a good idea to fit “shoe” into your domain name. One way to do this is to use your brand name along with a keyword term. So MillerShoe tends to work better than FantasticShoe.com. (Which is why MillerShoe is taken, but FantasticShoe is still available.)