You have all of this great, resourceful content...why not get more from it? Repurpose some of your most popular blog articles into an ebook, or turn an ebook into a webinar. This ensures you’re working more efficiently while also featuring more variety in your content. You can even package together an ebook, webinar, and whitepaper into a kit, offering even more value and more importantly, incentive for visitors to convert.


When looking for non-Chinese suppliers, bear in mind that alternative sourcing markets may not be able to produce all product categories like China does. However, in certain categories these countries may be competitive so you can try to source these categories for your business in the long term. For example, India specializes in home products, gifts, eco-friendly products, cotton-based textiles & fabrics, apparel, leather and so on.
It is important to regularly analyze how your online business performs and look for areas of improvement. In particular, you will need to implement some form of traffic analytics for your website. Analytics (I recommend the free Google analytics) allows you to see where traffic has come from and what it does on your site. This helps you position your marketing efforts and improve on under-performing areas, while driving home your advantage in areas you are succeeding.
Karolina Kulach is a content marketer and non-fiction writer, specialising in global ecommerce and online sales trends. Educated in Linguistics (MA) and Business Studies (BA Hons). A well-travelled individual with international education & work experience gained in London, Scotland, Poland and Germany. In her spare time buzzing with creative content ideas, including funky rhyming poems. Read more articles on https://medium.com/@karolinakulach/
✓ Grassroots marketing works in recruiting franchisees. For start-up and bootstrap franchisors with minimal recruitment budgets, it's the only way to grow. For mature franchisors targeting unsold local territories, it's the only way to complete their growth. It's the bread and butter of successful area developers and master franchisees. But it does require more planning, personal involvement, and time commitment. An aggressive franchisee and customer referral program can produce 30 percent or more new franchise owners.

Networking will help build up your contact list, plus make you more recognizable in your market. There are 2 types of events, high value and low value. If you have had a few bad experiences networking, you might have inadvertently been attending the latter. There are a few things you can do to make sure you’re not wasting your time and only attending high value events:

Athlete Protection Training: All non-athlete members must complete the online Athlete Protection Training course annually. The core course takes approximately 90 minutes to complete and is offered at no charge. The renewal course, offered in alternate years, is about 45 minutes long. Go to www.usaswimming.org/apt for additional information and to access the course. When the course has been completed, the membership database is updated and the LSC is notified automatically.

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Upon a lead conversion, a visitor should be brought to a thank you page. The goal here is to not only provide a link to the offer they’ve downloaded, but to also drive leads to other relevant offers and work them further down the sales funnel. The four most critical components of an effective thank you page is access to your offer, social media sharing links, a secondary call to action (provide something similar to the offer they just downloaded) and an auto response thank you email.
While this is probably one of the hardest areas of lead generation, you can easily create high quality premium content that will help you showcase the experience you have in the industry. Viral does not necessarily mean it has to be funny, stupid or witty. Some of the viral content we have seen shared across our customer platforms include highly educating infographics or short videos, amazing offers, provocative webinars and thought leadership events. Kissmetrics has an amazing guide to creating viral content here. Their case studies while several years old still proves relevant today.
Upon a lead conversion, a visitor should be brought to a thank you page. The goal here is to not only provide a link to the offer they’ve downloaded, but to also drive leads to other relevant offers and work them further down the sales funnel. The four most critical components of an effective thank you page is access to your offer, social media sharing links, a secondary call to action (provide something similar to the offer they just downloaded) and an auto response thank you email.
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New non-athlete members must register through their LSC first. New members cannot initiate this course until their membership application has been processed by their LSC. New members will receive an email as soon as their membership has been processed by the LSC. (An error message will appear during the log-in if the new member’s application hasn’t been processed yet.)
A Web analytics program tells you how shoppers are using your site. It reveals where users come from, what pages they visit and what keyword searches brought them to the site. An analytics package enables merchants to calculate their conversion rate. (Your “conversion rate” is the percentage of your visitors who make a purchase — a critical fact to know and track over time.)
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