✓ Media monitoring is a multi-sourcing task. Document all the marketing venues that push a buyer to your concept. Continually ask, "What source(s) prompted you to find out about our franchise opportunity?" on your initial inquiry forms, applications, at Discovery Day, and in training class. Credit four lead sources if a new franchisee initially saw your magazine ad, attended a trade show, read a success story about a franchisee, and then inquired online. Remember, the Internet is often the transmitter, not the originator, of a prospect inquiry.
Short of time and looking at a quick checklist to ensure you are on the right track to a successful lead generation campaign? Over the years I have consulted for several startups and also deployed lead generation techniques that work. This is our own checklist of ideas and points we follow to either brainstorm and come up with more ideas with the rest of the team. Use this checklist in cases where you have started several campaigns and noticed the results or conversions are not coming through, or if the leads have suddenly stopped, then look also at ensuring you are up to date with newer strategies or techniques that are coming out to market.

When looking for non-Chinese suppliers, bear in mind that alternative sourcing markets may not be able to produce all product categories like China does. However, in certain categories these countries may be competitive so you can try to source these categories for your business in the long term. For example, India specializes in home products, gifts, eco-friendly products, cotton-based textiles & fabrics, apparel, leather and so on.
It is important to regularly analyze how your online business performs and look for areas of improvement. In particular, you will need to implement some form of traffic analytics for your website. Analytics (I recommend the free Google analytics) allows you to see where traffic has come from and what it does on your site. This helps you position your marketing efforts and improve on under-performing areas, while driving home your advantage in areas you are succeeding.

Apart from converting customers, there are other ways to monetize a website. If you have done a good job of persistently creating engaging, highly relevant, SEO enhanced content then it is likely your site will begin appearing on the first page of the search engine results. When this starts happening, advertisers sit up and take note. You might find offers to advertise on certain high ranking pages start trickling and then flooding in.


Networking will help build up your contact list, plus make you more recognizable in your market. There are 2 types of events, high value and low value. If you have had a few bad experiences networking, you might have inadvertently been attending the latter. There are a few things you can do to make sure you’re not wasting your time and only attending high value events:
Page 1 of 10Membership List (As of March 6, 2020) Current CHEA Institutional Members are also members of CIQG The CHEA International Quality Group (CIQG) advances understanding of international quality assurance and promotes high- quality higher education in today’s competitive and international world. CIQG membership is open to higher education institutions, higher education associations, national quality assurance and accreditation bodies, government agencies, corporations, businesses, foundations and individuals around the world. Members are also invited to become signatories to the CIQG Memorandum of Affiliation, affirming their commitment to the CIQG International Quality Principles. ___________________________________________________________________________________________________________________________ * Fiscal year is July 1 - June 30. "•" indicates membership. ** Link not available Members Country/ Region Member* FY19 Member* FY20 Signed MOA AAMFT - Commission on Accreditation for Marriage and Family Therapy Education (COAMFTE) United States • • Academic Information Centre (AIC) Latvia • • Accreditation Agency Curacao B.V. Curacao • • Accreditation Commission for Education in Nursing (ACEN) United States • • Accreditation Council for Business Schools and Programs (ACBSP) United States • • Accreditation Council for Pharmacy Education (ACPE) United States • • • Accreditation of Chinese Collegiate School of Business Center (ACCSB), Chinese Management Association (CMA) Taiwan • Accreditation Service for International Schools, Colleges & Universities (ASIC) United Kingdom • • • Accreditation, Certification and Quality Assurance Institute (ACQUIN) Germany • Accrediting Agency of Chartered Colleges and Universities in the Philippines (AACCUP) Philippines • • • Accrediting Association of Seventh-day Adventist Schools, Colleges & Universities (AAA) United States • • Accrediting Bureau of Health Education Schools (ABHES) United States • Accrediting Commission for Community and Junior Colleges, WASC (ACCJC) United States •
You must make your site as easy to use as possible. Potential customers won't waste their time trying to work out how to use your site. If it's not immediately obvious how they can get what they want, they won't do it. Not only should the UI (User Interface) be optimized, but the site itself should be designed to make it as easy as possible for visitors to convert to customers - i.e. it should be optimized for conversions.
Through online checklists, organizations can do away with the woes of paper-based processes and shift to a more efficient, paperless system. Online checklists help organizations save time by decreasing paper trails and streamline jobs, such as assessments, inspections, and audits. With iAuditor, it is easier to create and share checklists, reuse templates, and generate reports. From simple checklists to advanced forms, the iAuditor app makes creating online checklists easy.
Be aware that your URL affects your search engine ranking, so if you want to be found for “shoe,” it’s a good idea to fit “shoe” into your domain name. One way to do this is to use your brand name along with a keyword term. So MillerShoe tends to work better than FantasticShoe.com. (Which is why MillerShoe is taken, but FantasticShoe is still available.)
×