The math is pretty simple: the more members you have, the more money you’ll make in frontend membership fees as well as backend offers. That’s why you’ll want to make it a top priority to install a membership retention strategy that keeps members hooked, engaged and satisfied. So put this checklist to work for you from Day 1, and I think you’ll like what you see when you look at your bottom line!

You must make your site as easy to use as possible. Potential customers won't waste their time trying to work out how to use your site. If it's not immediately obvious how they can get what they want, they won't do it. Not only should the UI (User Interface) be optimized, but the site itself should be designed to make it as easy as possible for visitors to convert to customers - i.e. it should be optimized for conversions.


One of the least understood and used methods is progressive profiling. Rather than sending potential customers to a static form, ask them relevant questions. For example, if you know their name and email already, now you can ask a leading question to see if they are interested in products or enquiring about a demo, this way, you are asking questions specifically about their timeframe to purchase and understanding their intent. If you’re struggling to generate leads, and are looking for lead generation strategies, you should use progressive profiling. It is very effective, because it helps shorten the forms, and improves landing page conversions for the business. It helps save time for the clients, and that is valuable to them, which is where you will score big on lead generation. Kissmetrics has a great intro into this.


In response, some people choose terribly cumbersome names. They find out that “Tshirt.com” is taken and then learn that “HockeyTshirt.com” is also taken. So they create an unworkable domain name like VeryCool-HockeyTshirt.com. Not only is it too long, it contains a hyphen, which should be avoided (some users forget to put them in, sending them to your competitor’s site.)
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