Ever find yourself on a trip and just realized you’ve left your sunscreen at home? What about those times when you’ve sat at your desk, got sucked into answering emails, and forgot a report that was due that afternoon? Want to avoid these situations? Use a checklist! It’s amazing how writing things down can help you get better organized and be more efficient–ensuring that you leave no task undone, no chore unfinished and no sunscreen at home.
Among the best lead generation strategies around today, one is optimizing your landing page content. It is important for your business, and will allow your customers to reach your content any time. If your landing pages aren’t optimized, you will lose out on valuable business, which you can’t afford. By optimizing the landing pages, you will be able to generate more leads. Unbounce has a great guide here. Interestingly, I would go straight to Chapter 14 first to understand whether the landing page is right for you or not!
Upon a lead conversion, a visitor should be brought to a thank you page. The goal here is to not only provide a link to the offer they’ve downloaded, but to also drive leads to other relevant offers and work them further down the sales funnel. The four most critical components of an effective thank you page is access to your offer, social media sharing links, a secondary call to action (provide something similar to the offer they just downloaded) and an auto response thank you email.
On paper, this whole checklist might seem like your business should run like clockwork. In reality, you will not get everything right the first time (no one ever does). You might be losing customers during checkout, your content might not be competitive enough to show up in search engines, your business value offering might be misdirected , and so on.
One of the best lead generation strategies that you can choose to employ is to create forums for your website. This will allow you to capture more leads, because the questions being answered will only help provide you with vital client information. It doesn’t matter what industry you’re from, if your goal is to generate leads, then you can easily do that through forums.
With time, you might consider using an affiliate marketing program, in which other sites get paid a percentage of each sale they send you. But it’s questionable whether a brand new site will benefit from an affiliate program. Although some new sites have profited, many new sites has yet to build the name recognition that makes using affiliates profitable.