The math is pretty simple: the more members you have, the more money you’ll make in frontend membership fees as well as backend offers. That’s why you’ll want to make it a top priority to install a membership retention strategy that keeps members hooked, engaged and satisfied. So put this checklist to work for you from Day 1, and I think you’ll like what you see when you look at your bottom line!
IntelliCorp Records will conduct county searches in these counties for the name provided and one former last name. A search for an address in one of these counties is subject to an additional $65 fee per name for county criminal record searches. This is the actual fee charged for the search by New York. However, as a benefit to members, USA Swimming will subsidize this fee such that USA Swimming will pay $40 and members who are charged the additional fee(s) will pay only $25 per name that must be searched. This fee will be applied at the time the background check is ordered.

Canva’s online maker helps you build a readable and reliable checklist. Whether it’s a short one with a few items or a long one that’s completely categorized and alphabetized, you will be able to create one within minutes. Open a design and choose from any of the beautiful, professionally made templates to start from, then get to editing. With a few drags, drops, and clicks,  you’ll have a well-arranged and meticulous checklist in no time.
✓ Media monitoring is a multi-sourcing task. Document all the marketing venues that push a buyer to your concept. Continually ask, "What source(s) prompted you to find out about our franchise opportunity?" on your initial inquiry forms, applications, at Discovery Day, and in training class. Credit four lead sources if a new franchisee initially saw your magazine ad, attended a trade show, read a success story about a franchisee, and then inquired online. Remember, the Internet is often the transmitter, not the originator, of a prospect inquiry.
You distinguish yourself from the sea of competitors by creating great content. I'm not joking either. Creating high quality, highly relevant, engaging and SEO enhanced content is arguably the most important marketing exercise you can undertake. It takes a while for your content to be indexed by Google, but once it is the effects are cumulative (the more content you add, the more traffic you generate) and persistent (unlike online advertising, which offers no long term benefits).
Be aware that your URL affects your search engine ranking, so if you want to be found for “shoe,” it’s a good idea to fit “shoe” into your domain name. One way to do this is to use your brand name along with a keyword term. So MillerShoe tends to work better than FantasticShoe.com. (Which is why MillerShoe is taken, but FantasticShoe is still available.)
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