Sergio Villasenor is the Founder and CEO of Elliot, a software that simplifies global commerce. In the last decade, he’s guided some of the world's leading retail brands in powering their omnichannel strategies. He pioneered an agile, omnipresent approach and methodology that provides brands solutions with measurable business impact. Some of those brands include: Anastasia Beverly Hills, Buscemi, J Brand Jeans, John Varvatos, Juicy Couture, Rag & Bone, the Frye Company and more than 30 others.
Consumer Trends – Just because something is popular domestically doesn’t mean it will be internationally. Are they behind in a trend –– or does it just not apply for that market? If you don’t already have sales in a region, do consumer testing and surveys before you ever launch. Know that most businesses that expand internationally already have sales in a particular region before they launch specifically in that country.
Look in the general settings “redirect” area to make sure there isn’t a redirect override that you don’t want (this happens when you clone funnels or templates and you forget!).This feature is handy, but maddening if you accidentally use it! When someone clicks SUBMIT on a button, regardless of what that action is on the button, the redirect override setting makes it so they go to THAT URL. Make sure there isn’t a URL in there (unless you meant to do it)!
Special Unicode Characters in Data Validation Lists: ☐, ☑, ✓, ✔ - This may be my favorite approach. You can include special characters like this in a Data Validation drop-down list. This isn't quite as good as clicking once to fill in a checkbox, but it is great for the mobile Excel apps. The only hard part is remembering how to insert a check mark symbol in Excel. For more information, see my article Using Unicode Character Symbols in Excel.

Look in the general settings “redirect” area to make sure there isn’t a redirect override that you don’t want (this happens when you clone funnels or templates and you forget!).This feature is handy, but maddening if you accidentally use it! When someone clicks SUBMIT on a button, regardless of what that action is on the button, the redirect override setting makes it so they go to THAT URL. Make sure there isn’t a URL in there (unless you meant to do it)!

Product matching: in apparel, jewelry, and other specific types of product sales websites, offering a generalized “recommended products” in the lower part of the product detail page is often not enough. Consider setting up specific matches, for example, this pair of earrings goes well with that necklace. Think of it as the editorial content of the site that customers will appreciate, because you have taken the time to not only know your product, but give them direct guidance on what goes with what. If you don’t think this applies to you, think about it and see if there is something similar you can offer for your products, as it yet another way to increase per-order averages.
Solid and Flexible Product Navigation: this is a subject that could go on for ever. Our recommendation is that you look at new ways to extend product and site navigation based on current user actions and possibly experiments you run with users. If you don’t currently have a search feature, ask some users whether it would be a substantial gain to have one. Look at different ways to categorize product and build new filters. Then look at how they get used, and make further changes based on those results. You may end of up with something that not only makes it easier for your customers to find the products they are looking for, but a significant differentiation over your competition.
Don’t worry about making everything perfect at the outset. As the old saying goes, done is better than perfect, and the sooner you launch your membership site, the sooner you’ll find out if it’s what your target audience wants. It’s fine to return to this step later and work on making your membership website look more professional once you've got some traction.
One of the beautiful things about owning an online membership site is that you can automate many of the regular tasks you need to perform to run and grow your site.  With the right tools you can create content, deliver content, market your site, and manage your members much faster and easier than if you did it manually. And a good place to start is this automation checklist, which shows you the best way to take advantage of today’s technology to grow your site!
Bailey Richert is an award-winning business coach who helps individuals launch and grow profitable online enterprises as “infopreneurs”: respected experts in their fields creating value, generating income and realizing their ideal lifestyles by sharing their life experience, knowledge and passions with others through information products and services.
Product Shots: Starting out with great product shots is always nice, but it doesn’t always happen for a variety of reasons. Think about getting or taking better pictures, as well as optimizing old and new pictures for the best display and fastest download. Batch converters get better over time, and you may find that you can keep high quality while reducing file sizes by 50% or more.
Focusing on acquiring new members is a key part of creating and maintaining a successful membership site. But perhaps even more important is keeping existing members happy. For starters, it’s probably easier to keep a member than find a new one. Then there’s the invaluable word-of-mouth marketing happy members contribute, not to mention the damage to your reputation unhappy members can do.
Product Information Management – Take a weight off your shoulder and invest in a product information management (PIM) system to help you better manage localized content as you scale. Be sure you select one that can provide you a repository for not just product information but also content and media. You can do this on BigCommerce using the products section as well as the content media tab. Keep each country’s product and content usage organized and separated using various BigCommerce stores for specific regions. If you want something more centralized and customized, a company like Jasper Studios can help you set up whatever you need.
With time, you might consider using an affiliate marketing program, in which other sites get paid a percentage of each sale they send you. But it’s questionable whether a brand new site will benefit from an affiliate program. Although some new sites have profited, many new sites has yet to build the name recognition that makes using affiliates profitable.
I already created a thank you email once they purchase which is the next step right after they buy but when I go to my product fulfillment page and look at the top menu steps that I have to follow and it includes the fulfillment email and I don't know what to do because I'm not sure if I have to enter the link (drop down options) at the bottom of that page with my TY page or is this another email just to confirm purchase? Also, when I do enter my TY page (bottom) and click save and continue, it asks me to enter subject and body or it won't save it…. What does that mean since my page is already created?
Recent Examples on the Web Fortunately, most of the following checklist items are reasonably easy to implement, without requiring much heavy lifting. — Russ Wiles, azcentral, "Follow these steps to keep your personal finances in check during the coronavirus pandemic," 29 Mar. 2020 In Seattle, officials are distributing hygiene kits and provide tips and checklists on prevention to shelter operators. — Popular Science, "COVID-19 could hit homeless communities hard," 18 Mar. 2020 In Seattle, officials are distributing hygiene kits and provide tips and checklists on prevention to shelter operators. — Michael Cousineau, The Conversation, "Coronavirus could hit homeless hard, and that could hit everyone hard," 13 Mar. 2020 True, the building was missing a few amenities: doorman, garage, gym (all must-haves on Henderson’s original checklist). — Jennifer Fernandez, House Beautiful, "Shawn Henderson Turned This Turn-of-the-Century NYC Apartment Into a Hidden Gem," 10 Mar. 2020 Most significantly, the copilot had had difficulty locating checklists and performing in emergency scenarios. — Fortune, "After first 737 Max crash, why did Boeing’s pilot warning fail to stop second plane from going down?," 9 Mar. 2020 The second document provided a checklist that included developing contingency plans, establishing key relationships across communities, providing supplies to prevent spread at events and planning for staff absences. — Alison Dirr, Milwaukee Journal Sentinel, "Wisconsin Elections Commission issues guidance on coronavirus ahead of April election," 6 Mar. 2020 Since tackling your entire house and yard at once can be overwhelming, take things one step at a time by following this checklist. — Amanda Garrity, Good Housekeeping, "Follow This Spring Yard Clean Up Checklist to Make Your Patio and Lawn Summer-Ready," 29 Jan. 2020 Elevator buttons have been added to the checklist, too. — Sarah Mervosh, New York Times, "These 4 People Are Facing the Coronavirus Head-on," 12 Mar. 2020
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