To help you reduce the risk of investing your time and energy in something nobody wants, we’ve created a guide to validating your membership site idea. Some of the things you can try include producing a mini version of your membership program to see if you can generate any signups before creating the whole course, as well as promoting a prelaunch offer, again, to see if you can find members willing to register, perhaps at a reduced rate, before you get started.
Photography is very important when it comes to selling online. We highly recommend (if possible) that you invest in professional lifestyle photography to visually (and emotionally) capture the moment where your products are in use. Fashion eCommerce sites, like Reformation, have successfully used their lifestyle photography investment to capture moments of people wearing their product. Take look at the example below:
Product Shots: Starting out with great product shots is always nice, but it doesn’t always happen for a variety of reasons. Think about getting or taking better pictures, as well as optimizing old and new pictures for the best display and fastest download. Batch converters get better over time, and you may find that you can keep high quality while reducing file sizes by 50% or more.
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Special Unicode Characters in Data Validation Lists: ☐, ☑, ✓, ✔ - This may be my favorite approach. You can include special characters like this in a Data Validation drop-down list. This isn't quite as good as clicking once to fill in a checkbox, but it is great for the mobile Excel apps. The only hard part is remembering how to insert a check mark symbol in Excel. For more information, see my article Using Unicode Character Symbols in Excel.
When you sign up for Shopify, your store has a free theme called Debut already installed on it. If you’re just starting out and on a tight budget, you can keep and make modifications to your free theme to make it look great. Of course, if you have a different vision for your store, you can choose a different theme. There are several other free Shopify themes to choose from, or you can go with one of the 61 paid themes. Here’s the ecommerce checklist for enhancing a theme:
After the idea comes the execution. Setting up your Shopify store doesn’t take that much time to complete, but it’s important to finish all the steps so your website looks like a professional online store. Plus, there are a few really key things on this list – like setting up your payment details, which help you get paid (so they’re a pretty big deal!). Here’s some of the store set-up tasks you’ll want to cross off your ecommerce checklist: