Sergio Villasenor is the Founder and CEO of Elliot, a software that simplifies global commerce. In the last decade, he’s guided some of the world's leading retail brands in powering their omnichannel strategies. He pioneered an agile, omnipresent approach and methodology that provides brands solutions with measurable business impact. Some of those brands include: Anastasia Beverly Hills, Buscemi, J Brand Jeans, John Varvatos, Juicy Couture, Rag & Bone, the Frye Company and more than 30 others.

Our checklists and checklist templates are licensed for personal use only. However, to avoid a bunch of emails, I will also say that I am okay with you doing almost anything with these checklists except posting the checklist (or anything you have created using the checklist template) on the internet or selling it. That includes permission to print and distribute as many paper copies of your checklist as you need. Don't remove the copyright or hyperlinks that I've included in the spreadsheet, though.
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Shopping Cart Life Span: How soon does your shopping cart expire for anonymous users? More than a few shopping systems use Session variables for tracking cart items, and expire within hours, especially for users behind prozies that change IP addresses often, thus rendering the current Session invalid (think AOL). Several studies point to the fact that customers will wait as long as 4 days before deciding to buy, and if the item they were looking at is still in their shopping cart, you just saved them several steps and increased the possibility of conversion substantially.
Special Unicode Characters in Data Validation Lists: ☐, ☑, ✓, ✔ - This may be my favorite approach. You can include special characters like this in a Data Validation drop-down list. This isn't quite as good as clicking once to fill in a checkbox, but it is great for the mobile Excel apps. The only hard part is remembering how to insert a check mark symbol in Excel. For more information, see my article Using Unicode Character Symbols in Excel.
If your eCommerce sells big brand names be sure to include their logo wherever possible. Having logos of big brands gives the customer an indication of what type of product you sell — plus, it adds some authenticity and prestige to your brand for being affiliated with industry leaders. Here’s an example of how Best Buy utilizes logos on their site:
Bailey Richert is an award-winning business coach who helps individuals launch and grow profitable online enterprises as “infopreneurs”: respected experts in their fields creating value, generating income and realizing their ideal lifestyles by sharing their life experience, knowledge and passions with others through information products and services.
The math is pretty simple: the more members you have, the more money you’ll make in frontend membership fees as well as backend offers. That’s why you’ll want to make it a top priority to install a membership retention strategy that keeps members hooked, engaged and satisfied. So put this checklist to work for you from Day 1, and I think you’ll like what you see when you look at your bottom line!

Consequently, it’s vital you do all you can to serve those members who’ve invested in your program. Adding a help desk system to your website can improve communication, while creating new and varied forms of content for your membership site is sure to increase the perceived value of your program. You can also implement tools like Churn Buster, which can reduce the risk of satisfied members involuntarily quitting your site—something you may not even be aware is happening.
Product Shots: Starting out with great product shots is always nice, but it doesn’t always happen for a variety of reasons. Think about getting or taking better pictures, as well as optimizing old and new pictures for the best display and fastest download. Batch converters get better over time, and you may find that you can keep high quality while reducing file sizes by 50% or more.
IM Checklist V25 Membership Sites & OTO Upsell by Kevin Fahey is 18 Step By Step Guides To Earning Passive Income From Membership Sites And Get Full Private Label Rights Included. When you grab “IM Checklist” you will soon realize that it’s one of the best decisions you’ve made in your entire marketing career. Once you get inside the members area you’ll realize that now you really have the secret to more time and freedom. You also get instant access to these incredible checklists and over $485 worth of bonuses for free. You are going to go crazy once you see the value inside the our Membership Site Checklists”. You know that if you want to make money online, you need good content and you know passive income is the way to go. But you also know that learning this on your own will be very costly and time consuming. And it keeps you away from doing the things you actually enjoy. Think about it. You won’t be able to grab these checklists at this low price forever. This is a limiteed time discounted over. In fact, we’re still thinking of making it $97 in the near future So don’t let this opportunity pass you by If you exit now and come back later, you’ll end up paying more. Although the low pricing makes this a total no-brainer, to make this easy for anyone to get these checklists now, I’m also going to give you the next 14 days to test it out.If you think in anyway that these top-notch checklists are not for you, just send me an email within the refund period and we’ll give your tiny investment back. Get IM Checklist V25 Now!
IM Checklist V25 Membership Sites & OTO Upsell by Kevin Fahey is 18 Step By Step Guides To Earning Passive Income From Membership Sites And Get Full Private Label Rights Included. When you grab “IM Checklist” you will soon realize that it’s one of the best decisions you’ve made in your entire marketing career. Once you get inside the members area you’ll realize that now you really have the secret to more time and freedom. You also get instant access to these incredible checklists and over $485 worth of bonuses for free. You are going to go crazy once you see the value inside the our Membership Site Checklists”. You know that if you want to make money online, you need good content and you know passive income is the way to go. But you also know that learning this on your own will be very costly and time consuming. And it keeps you away from doing the things you actually enjoy. Think about it. You won’t be able to grab these checklists at this low price forever. This is a limiteed time discounted over. In fact, we’re still thinking of making it $97 in the near future So don’t let this opportunity pass you by If you exit now and come back later, you’ll end up paying more. Although the low pricing makes this a total no-brainer, to make this easy for anyone to get these checklists now, I’m also going to give you the next 14 days to test it out.If you think in anyway that these top-notch checklists are not for you, just send me an email within the refund period and we’ll give your tiny investment back. Get IM Checklist V25 Now!
I find it clear and concise but some of the steps are not instinctive for newbies like myself so I'm stuck searching and learning and sometimes wasting time for little details that I'm sure are just mishaps or a lack of experience on my part regarding terminology… I hope I'm not offending anyone, I love the list but now I'm a little lost as to where I find my answers. I was suppose to launch 5 days ago and I really need this.
First, from the product page, the Add to Cart button should be highly visible. Next, the shopping cart should be easy to locate—usually positioned in the sidebar, or the top-right. The checkout page should be super-easy to access, and never more than one click away, allowing a visitor to bypass the shopping cart if they want. Finally, the checkout fields should be logical, and kept to a minimum.
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Now that you’ve created your site and have taken into account the feedback of your first set of members, it’s time to start promoting to a wider audience. We’ve published lots of useful content covering this topic, including some simple SEO strategies for membership sites, as well as a guide to creating a buzz around your program.  Then there’s social media marketing to consider, not to mention starting a blog to attract more of your target audience.
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