Besides including products that are in a promotion, include products which are best sellers or even featured. You can even add a list of products which are suitable for your customer. This can be achieved in a number of ways; you can select products manually or automate the selection based on a different criteria (i.e. “customers also purchased…”).
In response, some people choose terribly cumbersome names. They find out that “Tshirt.com” is taken and then learn that “HockeyTshirt.com” is also taken. So they create an unworkable domain name like VeryCool-HockeyTshirt.com. Not only is it too long, it contains a hyphen, which should be avoided (some users forget to put them in, sending them to your competitor’s site.)
Check that the SET ACTION on all your buttons are correct.Speaking of buttons, check all your buttons to make sure the set action is correct. If you just have a sales page and want the button to take people to the next page, you choose NEXT STEP. But, if you are taking information from people (email opt-ins or contact info), the action must be set to SUBMIT FORM. Then it will automatically send them to the next step in the funnel. There are also actions to show/hide elements, take people to certain spots on a page, and the option to write in a custom link.
Consumer Trends – Just because something is popular domestically doesn’t mean it will be internationally. Are they behind in a trend –– or does it just not apply for that market? If you don’t already have sales in a region, do consumer testing and surveys before you ever launch. Know that most businesses that expand internationally already have sales in a particular region before they launch specifically in that country.
A Web analytics program tells you how shoppers are using your site. It reveals where users come from, what pages they visit and what keyword searches brought them to the site. An analytics package enables merchants to calculate their conversion rate. (Your “conversion rate” is the percentage of your visitors who make a purchase — a critical fact to know and track over time.)
Photography is very important when it comes to selling online. We highly recommend (if possible) that you invest in professional lifestyle photography to visually (and emotionally) capture the moment where your products are in use. Fashion eCommerce sites, like Reformation, have successfully used their lifestyle photography investment to capture moments of people wearing their product. Take look at the example below:
You probably have a rough idea for the topic of your membership site—otherwise you probably wouldn’t be reading this guide to launching a new membership program. However, even if you have a great idea for your project, it’s wise to invest some time in validating that idea. After all, it would be a shame to put in all the work involved in launching a high-quality membership site only to discover there’s no market or audience for your project.
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Google Sheets beat Microsoft to the punch and introduced a Checkbox as one of the Data Validation options. You can go to Insert > Checkbox to quickly create one, and you can customize it by going to Data > Data Validation. I've updated most of the Google Sheets versions of my checklists to use that feature. I hope Excel gets smart and introduces a similar feature some day.