The math is pretty simple: the more members you have, the more money you’ll make in frontend membership fees as well as backend offers. That’s why you’ll want to make it a top priority to install a membership retention strategy that keeps members hooked, engaged and satisfied. So put this checklist to work for you from Day 1, and I think you’ll like what you see when you look at your bottom line!
✓ People buy opportunities, not businesses. They are motivated largely by what the franchise can help them achieve, not what the franchise does. Ownership advantages, lifestyle benefits, and self-fulfillment drive decisions that buyers make in selecting the franchise program that suits them. Don't second-guess the answers: interview existing and new franchisees, as well as new prospects, and you'll strengthen your recruitment approach.
✓ Recruitment advertising is the direct response business. You'll achieve greater success by employing the principles of buyer motivation and testing and measuring ad results. Quality lead generation is all that counts. Find out what works best by changing ad approaches, running different headlines, and experimenting with your visuals. You can improve your lead performance by leveraging today's online technology, which allows you to monitor prospect activity on website pages and banners, and track the percentage of visitors who convert into leads.
Recall that at the start of this article I mentioned how easy it was to start an online business? The other side of that coin is that every man and his dog is doing exactly that. Online consumers are jaded, and impatient. It is not easy to convince them to spend their dollars with your relatively unknown startup because there are millions of relatively unknown startups, and most of them are complete rubbish.