On a series of calls, you should be able to identify if your lead is as involved in this offering as you are. He needs to cross-examine you on various aspects like the size of your business, how many customers use your product, how the product or service will help his business, etc. Questions like these will help you understand if he is interested in your pitch.
Due to the unusually high access fees in certain counties of New York State, some members may be subject to an additional fee for county criminal record searches conducted in these counties. These counties are: Allegheny, Bronx, Cayuga, Cortland, Erie, Fulton, Hamilton, Kings (Brooklyn), Montgomery, Nassau, New York (Manhattan), Orleans, Queens, Richmond (Staten Island).
It is important to emphasize that the purpose of this background check is to determine an individual’s eligibility for membership in USA Swimming based on the criteria stated in the program overview found at www.usaswimming.org/backgroundcheck. This check is not intended to serve as a pre‐employment background screening program. The background check process is a criminal record search and is not a substitute for a club conducting appropriate pre‐employment screening of applicants. It is a club’s responsibility to screen potential employees. Clubs should carefully check references and prior employers, and consider requiring additional information such as driving records, before making a hiring decision.
The first three points in this startup checklist basically require you to do adequate research into your market. You have to know what the value of your offering is to the people you are offering it to. For example, there's no point in pricing your premium content at $3 a posting when the exact same content is being given away at a larger, more established site.