✓ Grassroots marketing works in recruiting franchisees. For start-up and bootstrap franchisors with minimal recruitment budgets, it's the only way to grow. For mature franchisors targeting unsold local territories, it's the only way to complete their growth. It's the bread and butter of successful area developers and master franchisees. But it does require more planning, personal involvement, and time commitment. An aggressive franchisee and customer referral program can produce 30 percent or more new franchise owners.


Among the best lead generation strategies around today, one is optimizing your landing page content. It is important for your business, and will allow your customers to reach your content any time. If your landing pages aren’t optimized, you will lose out on valuable business, which you can’t afford. By optimizing the landing pages, you will be able to generate more leads. Unbounce has a great guide here. Interestingly, I would go straight to Chapter 14 first to understand whether the landing page is right for you or not!
Athlete Protection Training: All non-athlete members must complete the online Athlete Protection Training course annually. The core course takes approximately 90 minutes to complete and is offered at no charge. The renewal course, offered in alternate years, is about 45 minutes long. Go to www.usaswimming.org/apt for additional information and to access the course. When the course has been completed, the membership database is updated and the LSC is notified automatically.
The first three points in this startup checklist basically require you to do adequate research into your market. You have to know what the value of your offering is to the people you are offering it to. For example, there's no point in pricing your premium content at $3 a posting when the exact same content is being given away at a larger, more established site.
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