✓ People buy opportunities, not businesses. They are motivated largely by what the franchise can help them achieve, not what the franchise does. Ownership advantages, lifestyle benefits, and self-fulfillment drive decisions that buyers make in selecting the franchise program that suits them. Don't second-guess the answers: interview existing and new franchisees, as well as new prospects, and you'll strengthen your recruitment approach.
Due to the unusually high access fees in certain counties of New York State, some members may be subject to an additional fee for county criminal record searches conducted in these counties. These counties are: Allegheny, Bronx, Cayuga, Cortland, Erie, Fulton, Hamilton, Kings (Brooklyn), Montgomery, Nassau, New York (Manhattan), Orleans, Queens, Richmond (Staten Island).
The barrier to entry into the online market is much lower than traditional businesses, which is great. But, it's a double edge sword because the easier it is to do something, the more people try it out. This means that you have to work harder at distinguishing yourself from the melee of other startups out there - because, believe me, there are a lot.
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