In today's environment, the Internet strongly influences how franchise prospects research and respond to franchise opportunities. Consequently, the marketing function has expanded dramatically. Marketing execs have to attract prospective candidates, trigger responses, and provide systematic follow-up and analysis to support the efforts of the sales staff.
Upon a lead conversion, a visitor should be brought to a thank you page. The goal here is to not only provide a link to the offer they’ve downloaded, but to also drive leads to other relevant offers and work them further down the sales funnel. The four most critical components of an effective thank you page is access to your offer, social media sharing links, a secondary call to action (provide something similar to the offer they just downloaded) and an auto response thank you email.
It is important to emphasize that the purpose of this background check is to determine an individual’s eligibility for membership in USA Swimming based on the criteria stated in the program overview found at www.usaswimming.org/backgroundcheck. This check is not intended to serve as a pre‐employment background screening program. The background check process is a criminal record search and is not a substitute for a club conducting appropriate pre‐employment screening of applicants. It is a club’s responsibility to screen potential employees. Clubs should carefully check references and prior employers, and consider requiring additional information such as driving records, before making a hiring decision.
Page 3 of 10CIQG Membership List (continued) ___________________________________________________________________________________________________________________________ * Fiscal year is July 1 - June 30. "•" indicates membership. ** Link not available Members Country/ Region Member* FY19 Member* FY20 Signed MOA Brighton College United States • • • British Accreditation Council (BAC) United Kingdom • Patricia Burlaud** United States California State University, Northridge United States • • • Caribbean Accreditation Authority for Education in Medicine & Other Health Professions (CAAM-HP) Jamaica • • CGFNS International, Inc. United States • Mr. Peter Cheung** Hong Kong • Comités Interinstitucionales para la Evaluación de la Educación Superior (CIEES) Mexico • • Commission on Accreditation of Athletic Training Education (CAATE) United States • • Cooley LLP United States • Council for Accreditation of Counseling and Related Educational Programs (CACREP) United States • • Council for Higher Education, Israel (CHE) Israel • • • Council for Interior Design Accreditation (CIDA) United States • Dallas Nursing Institute United States • Dar Al-Hekma University Saudi Arabia • Distance Education Accrediting Commission (DEAC) United States • • •
Through online checklists, organizations can do away with the woes of paper-based processes and shift to a more efficient, paperless system. Online checklists help organizations save time by decreasing paper trails and streamline jobs, such as assessments, inspections, and audits. With iAuditor, it is easier to create and share checklists, reuse templates, and generate reports. From simple checklists to advanced forms, the iAuditor app makes creating online checklists easy.
The goal of any business website is to generate more leads for the company.  It's a very easy concept to understand, but succeeding in generating consistent leads can be tricky to execute.  In some cases you will find that your efforts that were once generating plenty of leads have begun to grow old and become less effective in attracting prospects.
You should always look to repurpose your content, because it is a great way to catch your customer’s eye. Get your most popular content, and turn it into an eBook or into a webinar, and you have a great way to not only attract clients, but retain interest as well. It is one of the most effective lead generation strategies that is around today. Wordstream has an amazing blog on how to do this.
✓ Media monitoring is a multi-sourcing task. Document all the marketing venues that push a buyer to your concept. Continually ask, "What source(s) prompted you to find out about our franchise opportunity?" on your initial inquiry forms, applications, at Discovery Day, and in training class. Credit four lead sources if a new franchisee initially saw your magazine ad, attended a trade show, read a success story about a franchisee, and then inquired online. Remember, the Internet is often the transmitter, not the originator, of a prospect inquiry.
✓ Recruitment advertising is the direct response business. You'll achieve greater success by employing the principles of buyer motivation and testing and measuring ad results. Quality lead generation is all that counts. Find out what works best by changing ad approaches, running different headlines, and experimenting with your visuals. You can improve your lead performance by leveraging today's online technology, which allows you to monitor prospect activity on website pages and banners, and track the percentage of visitors who convert into leads.

It is important to regularly analyze how your online business performs and look for areas of improvement. In particular, you will need to implement some form of traffic analytics for your website. Analytics (I recommend the free Google analytics) allows you to see where traffic has come from and what it does on your site. This helps you position your marketing efforts and improve on under-performing areas, while driving home your advantage in areas you are succeeding.
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