1.  Contact an ARC water safety, STSC or lifeguard instructor to schedule the ARC STSC in-water skills session in a pool with the instructor. (This session will be an abbreviated review session for those with a current STSC certification or a full session for those without a current STSC certification.) Coaches can also request a ‘blended learning’ course to include Adult and Pediatric CPR/AED, thus fulfilling another USA Swimming requirement at the same time.
A: All coaches must complete the online course and test.  When the course is completed, save/print the Online Content Only certificate and forward it to your LSC registrar. The certificate will have a QR code that can be traced on ARC website. The course should take 2-3 hours to complete. Coaches can exit the course at any time and log back in to resume where they left off but once they start the final exam, they need to complete it in one session.
There are chances that your lead might want to get out of the buying process at this stage as well. It is easy to recognize the pattern when this happens. Here either your lead will completely avoid your calls or mails or he will not push your pitch to the person who will take the buying decision. If this occurs, then drop the lead and don’t go any further.
New non-athlete members must register through their LSC first. New members cannot initiate this course until their membership application has been processed by their LSC. New members will receive an email as soon as their membership has been processed by the LSC. (An error message will appear during the log-in if the new member’s application hasn’t been processed yet.)

Another important question you need to ask is if their budget or revenue criterion matches the range for your product or service offering. If your product plays to the high end of the market and your lead’s budget is low, this just won’t work. So it is better to know the answer to this now rather than in the later stages once you’ve invested more time in the lead.
The barrier to entry into the online market is much lower than traditional businesses, which is great. But, it's a double edge sword because the easier it is to do something, the more people try it out. This means that you have to work harder at distinguishing yourself from the melee of other startups out there - because, believe me, there are a lot.
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