If your eCommerce sells big brand names be sure to include their logo wherever possible. Having logos of big brands gives the customer an indication of what type of product you sell — plus, it adds some authenticity and prestige to your brand for being affiliated with industry leaders. Here’s an example of how Best Buy utilizes logos on their site:
One of the beautiful things about owning an online membership site is that you can automate many of the regular tasks you need to perform to run and grow your site. With the right tools you can create content, deliver content, market your site, and manage your members much faster and easier than if you did it manually. And a good place to start is this automation checklist, which shows you the best way to take advantage of today’s technology to grow your site!
Bailey Richert is an award-winning business coach who helps individuals launch and grow profitable online enterprises as “infopreneurs”: respected experts in their fields creating value, generating income and realizing their ideal lifestyles by sharing their life experience, knowledge and passions with others through information products and services.
Solid and Flexible Product Navigation: this is a subject that could go on for ever. Our recommendation is that you look at new ways to extend product and site navigation based on current user actions and possibly experiments you run with users. If you don’t currently have a search feature, ask some users whether it would be a substantial gain to have one. Look at different ways to categorize product and build new filters. Then look at how they get used, and make further changes based on those results. You may end of up with something that not only makes it easier for your customers to find the products they are looking for, but a significant differentiation over your competition.
Special Unicode Characters in Data Validation Lists: ☐, ☑, ✓, ✔ - This may be my favorite approach. You can include special characters like this in a Data Validation drop-down list. This isn't quite as good as clicking once to fill in a checkbox, but it is great for the mobile Excel apps. The only hard part is remembering how to insert a check mark symbol in Excel. For more information, see my article Using Unicode Character Symbols in Excel.
Don’t worry about making everything perfect at the outset. As the old saying goes, done is better than perfect, and the sooner you launch your membership site, the sooner you’ll find out if it’s what your target audience wants. It’s fine to return to this step later and work on making your membership website look more professional once you've got some traction.
Product Information Management – Take a weight off your shoulder and invest in a product information management (PIM) system to help you better manage localized content as you scale. Be sure you select one that can provide you a repository for not just product information but also content and media. You can do this on BigCommerce using the products section as well as the content media tab. Keep each country’s product and content usage organized and separated using various BigCommerce stores for specific regions. If you want something more centralized and customized, a company like Jasper Studios can help you set up whatever you need.
Recent Examples on the Web Fortunately, most of the following checklist items are reasonably easy to implement, without requiring much heavy lifting. — Russ Wiles, azcentral, "Follow these steps to keep your personal finances in check during the coronavirus pandemic," 29 Mar. 2020 In Seattle, officials are distributing hygiene kits and provide tips and checklists on prevention to shelter operators. — Popular Science, "COVID-19 could hit homeless communities hard," 18 Mar. 2020 In Seattle, officials are distributing hygiene kits and provide tips and checklists on prevention to shelter operators. — Michael Cousineau, The Conversation, "Coronavirus could hit homeless hard, and that could hit everyone hard," 13 Mar. 2020 True, the building was missing a few amenities: doorman, garage, gym (all must-haves on Henderson’s original checklist). — Jennifer Fernandez, House Beautiful, "Shawn Henderson Turned This Turn-of-the-Century NYC Apartment Into a Hidden Gem," 10 Mar. 2020 Most significantly, the copilot had had difficulty locating checklists and performing in emergency scenarios. — Fortune, "After first 737 Max crash, why did Boeing’s pilot warning fail to stop second plane from going down?," 9 Mar. 2020 The second document provided a checklist that included developing contingency plans, establishing key relationships across communities, providing supplies to prevent spread at events and planning for staff absences. — Alison Dirr, Milwaukee Journal Sentinel, "Wisconsin Elections Commission issues guidance on coronavirus ahead of April election," 6 Mar. 2020 Since tackling your entire house and yard at once can be overwhelming, take things one step at a time by following this checklist. — Amanda Garrity, Good Housekeeping, "Follow This Spring Yard Clean Up Checklist to Make Your Patio and Lawn Summer-Ready," 29 Jan. 2020 Elevator buttons have been added to the checklist, too. — Sarah Mervosh, New York Times, "These 4 People Are Facing the Coronavirus Head-on," 12 Mar. 2020