Most people think that the journey of starting an online store first starts when they sign up for Shopify. But successful online stores take a few earlier steps to help them achieve long-term success. The idea stage isn’t simply about having an idea and executing on it, it’s about building a foundation. Here are a few ideas for your ecommerce checklist:
Realize a couple of key facts: A) the prices for e-commerce software have fallen, so you don’t need to spend a fortune unless your needs are complicated, and B) many of today’s e-commerce packages include a full range of tools in one package, from an inventory management system to marketing tools. Many of today’s merchants prefer this “all-in-one” approach because it makes life simpler.
Checklist 3: Analyzing Your Membership Numbers : Your business success depends on knowing your numbers. They can help you identify whether your customers love your product or not. Numbers allow you to find room for improvement and growth. Which is exactly why we created this checklist that will show you how to do a proper analysis of your membership site.
Clear & Concise Part 2: Product descriptions can be a wealth of information for your customers about your product. It also has the added benefit of helping you with Search Engine Optimization. New products should not necessarily get all of the copy-writing time. Consider re-working existing product descriptions that are top sellers too. Never skimp here. Hire someone if that is how it will get done.
Installing Oberlo on your store allows you to find products that you can start selling the same day but without having to buy inventory upfront. As Oberlo is the most popular product sourcing app in the Shopify App Store – and because, you know, we are Oberlo – we’ve decided to break down the process of setting up Oberlo as well. Here’s everything on your ecommerce checklist to do next if you’re an Oberlo user:
If your eCommerce sells big brand names be sure to include their logo wherever possible. Having logos of big brands gives the customer an indication of what type of product you sell — plus, it adds some authenticity and prestige to your brand for being affiliated with industry leaders. Here’s an example of how Best Buy utilizes logos on their site:

I already created a thank you email once they purchase which is the next step right after they buy but when I go to my product fulfillment page and look at the top menu steps that I have to follow and it includes the fulfillment email and I don't know what to do because I'm not sure if I have to enter the link (drop down options) at the bottom of that page with my TY page or is this another email just to confirm purchase? Also, when I do enter my TY page (bottom) and click save and continue, it asks me to enter subject and body or it won't save it…. What does that mean since my page is already created?
Be aware that your URL affects your search engine ranking, so if you want to be found for “shoe,” it’s a good idea to fit “shoe” into your domain name. One way to do this is to use your brand name along with a keyword term. So MillerShoe tends to work better than FantasticShoe.com. (Which is why MillerShoe is taken, but FantasticShoe is still available.)
The Impact Radius platform enables merchants to accurately track all conversion events to maximize the return on ad-spend across digital, mobile (including all mobile web and in-app events) and offline channels, run reports to view activity and optimize offers, negotiate and execute electronic contracts, upload and host ad-creative, and automate payment to partners.
First, from the product page, the Add to Cart button should be highly visible. Next, the shopping cart should be easy to locate—usually positioned in the sidebar, or the top-right. The checkout page should be super-easy to access, and never more than one click away, allowing a visitor to bypass the shopping cart if they want. Finally, the checkout fields should be logical, and kept to a minimum.
After the idea comes the execution. Setting up your Shopify store doesn’t take that much time to complete, but it’s important to finish all the steps so your website looks like a professional online store. Plus, there are a few really key things on this list – like setting up your payment details, which help you get paid (so they’re a pretty big deal!). Here’s some of the store set-up tasks you’ll want to cross off your ecommerce checklist:
Clear & Concise Part 2: Product descriptions can be a wealth of information for your customers about your product. It also has the added benefit of helping you with Search Engine Optimization. New products should not necessarily get all of the copy-writing time. Consider re-working existing product descriptions that are top sellers too. Never skimp here. Hire someone if that is how it will get done.

Most people think that the journey of starting an online store first starts when they sign up for Shopify. But successful online stores take a few earlier steps to help them achieve long-term success. The idea stage isn’t simply about having an idea and executing on it, it’s about building a foundation. Here are a few ideas for your ecommerce checklist:


Look in the general settings “redirect” area to make sure there isn’t a redirect override that you don’t want (this happens when you clone funnels or templates and you forget!).This feature is handy, but maddening if you accidentally use it! When someone clicks SUBMIT on a button, regardless of what that action is on the button, the redirect override setting makes it so they go to THAT URL. Make sure there isn’t a URL in there (unless you meant to do it)!
Clear & Concise: Make sure your policies regarding Shipping, Returns, Conditions, and Terms are readily available and clear to customers. Make it easy for potential customers to do business with you by providing steps and contact point (phone, email, or online forms) for dealing with different situations (ordering offline, exchanging a products, et al).

Clear & Concise Part 2: Product descriptions can be a wealth of information for your customers about your product. It also has the added benefit of helping you with Search Engine Optimization. New products should not necessarily get all of the copy-writing time. Consider re-working existing product descriptions that are top sellers too. Never skimp here. Hire someone if that is how it will get done.
Product matching: in apparel, jewelry, and other specific types of product sales websites, offering a generalized “recommended products” in the lower part of the product detail page is often not enough. Consider setting up specific matches, for example, this pair of earrings goes well with that necklace. Think of it as the editorial content of the site that customers will appreciate, because you have taken the time to not only know your product, but give them direct guidance on what goes with what. If you don’t think this applies to you, think about it and see if there is something similar you can offer for your products, as it yet another way to increase per-order averages.

Bailey Richert is an award-winning business coach who helps individuals launch and grow profitable online enterprises as “infopreneurs”: respected experts in their fields creating value, generating income and realizing their ideal lifestyles by sharing their life experience, knowledge and passions with others through information products and services.
If you include everything featured today on your website, I think you give yourself the best possible chance of achieving success with your eCommerce store. And the great news is, with an open-source WordPress eCommerce platform like WooCommerce, it’s highly likely that you’ll be able to find all the extensions, plugins and educational resources you need.
Consumer Trends – Just because something is popular domestically doesn’t mean it will be internationally. Are they behind in a trend –– or does it just not apply for that market? If you don’t already have sales in a region, do consumer testing and surveys before you ever launch. Know that most businesses that expand internationally already have sales in a particular region before they launch specifically in that country.
Sergio Villasenor is the Founder and CEO of Elliot, a software that simplifies global commerce. In the last decade, he’s guided some of the world's leading retail brands in powering their omnichannel strategies. He pioneered an agile, omnipresent approach and methodology that provides brands solutions with measurable business impact. Some of those brands include: Anastasia Beverly Hills, Buscemi, J Brand Jeans, John Varvatos, Juicy Couture, Rag & Bone, the Frye Company and more than 30 others.
Be aware that your URL affects your search engine ranking, so if you want to be found for “shoe,” it’s a good idea to fit “shoe” into your domain name. One way to do this is to use your brand name along with a keyword term. So MillerShoe tends to work better than FantasticShoe.com. (Which is why MillerShoe is taken, but FantasticShoe is still available.)

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If you include everything featured today on your website, I think you give yourself the best possible chance of achieving success with your eCommerce store. And the great news is, with an open-source WordPress eCommerce platform like WooCommerce, it’s highly likely that you’ll be able to find all the extensions, plugins and educational resources you need.
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Focusing on acquiring new members is a key part of creating and maintaining a successful membership site. But perhaps even more important is keeping existing members happy. For starters, it’s probably easier to keep a member than find a new one. Then there’s the invaluable word-of-mouth marketing happy members contribute, not to mention the damage to your reputation unhappy members can do.
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