Clear & Concise Part 2: Product descriptions can be a wealth of information for your customers about your product. It also has the added benefit of helping you with Search Engine Optimization. New products should not necessarily get all of the copy-writing time. Consider re-working existing product descriptions that are top sellers too. Never skimp here. Hire someone if that is how it will get done.

If your eCommerce sells big brand names be sure to include their logo wherever possible. Having logos of big brands gives the customer an indication of what type of product you sell — plus, it adds some authenticity and prestige to your brand for being affiliated with industry leaders. Here’s an example of how Best Buy utilizes logos on their site:
Consumer Trends – Just because something is popular domestically doesn’t mean it will be internationally. Are they behind in a trend –– or does it just not apply for that market? If you don’t already have sales in a region, do consumer testing and surveys before you ever launch. Know that most businesses that expand internationally already have sales in a particular region before they launch specifically in that country.
Clear & Concise: Make sure your policies regarding Shipping, Returns, Conditions, and Terms are readily available and clear to customers. Make it easy for potential customers to do business with you by providing steps and contact point (phone, email, or online forms) for dealing with different situations (ordering offline, exchanging a products, et al).
Adaptive Design Awards CRM Cross-indexed merchandising Custom CMS Customer Expectations Customer Service Custom Theme Digital Marketing Faceted Classification Graphics HTML IIS Internet Explorer Locator Integration Magic Shopping Cart Merchandising Minimalist Design Mobile Optimization Online Credibility PayPal Programming Responsive Design Security SEO Social Media Integration Spam Tags Usability Visitor Conversion Visual Appeal Web Development Web Fonts WooCommerce

Adaptive Design Awards CRM Cross-indexed merchandising Custom CMS Customer Expectations Customer Service Custom Theme Digital Marketing Faceted Classification Graphics HTML IIS Internet Explorer Locator Integration Magic Shopping Cart Merchandising Minimalist Design Mobile Optimization Online Credibility PayPal Programming Responsive Design Security SEO Social Media Integration Spam Tags Usability Visitor Conversion Visual Appeal Web Development Web Fonts WooCommerce
Checkbox Form Object - Use the checkbox form field only if you are wanting to add interactivity to your checklist. The checkbox form field, found in the Forms toolbar, can link to a cell in the spreadsheet without requiring any Visual Basic programming. The linked cell will be a boolean value TRUE or FALSE. Like the drawing objects, working with a large number of checkboxes can get messy.
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