I find it clear and concise but some of the steps are not instinctive for newbies like myself so I'm stuck searching and learning and sometimes wasting time for little details that I'm sure are just mishaps or a lack of experience on my part regarding terminology… I hope I'm not offending anyone, I love the list but now I'm a little lost as to where I find my answers. I was suppose to launch 5 days ago and I really need this.

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Checklist 3: Analyzing Your Membership Numbers : Your business success depends on knowing your numbers. They can help you identify whether your customers love your product or not. Numbers allow you to find room for improvement and growth. Which is exactly why we created this checklist that will show you how to do a proper analysis of your membership site.
Clear & Concise Part 2: Product descriptions can be a wealth of information for your customers about your product. It also has the added benefit of helping you with Search Engine Optimization. New products should not necessarily get all of the copy-writing time. Consider re-working existing product descriptions that are top sellers too. Never skimp here. Hire someone if that is how it will get done.
I find it clear and concise but some of the steps are not instinctive for newbies like myself so I'm stuck searching and learning and sometimes wasting time for little details that I'm sure are just mishaps or a lack of experience on my part regarding terminology… I hope I'm not offending anyone, I love the list but now I'm a little lost as to where I find my answers. I was suppose to launch 5 days ago and I really need this.
Photography is very important when it comes to selling online. We highly recommend (if possible) that you invest in professional lifestyle photography to visually (and emotionally) capture the moment where your products are in use. Fashion eCommerce sites, like Reformation, have successfully used their lifestyle photography investment to capture moments of people wearing their product. Take look at the example below:

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The math is pretty simple: the more members you have, the more money you’ll make in frontend membership fees as well as backend offers. That’s why you’ll want to make it a top priority to install a membership retention strategy that keeps members hooked, engaged and satisfied. So put this checklist to work for you from Day 1, and I think you’ll like what you see when you look at your bottom line!
If your eCommerce sells big brand names be sure to include their logo wherever possible. Having logos of big brands gives the customer an indication of what type of product you sell — plus, it adds some authenticity and prestige to your brand for being affiliated with industry leaders. Here’s an example of how Best Buy utilizes logos on their site:
To help you reduce the risk of investing your time and energy in something nobody wants, we’ve created a guide to validating your membership site idea. Some of the things you can try include producing a mini version of your membership program to see if you can generate any signups before creating the whole course, as well as promoting a prelaunch offer, again, to see if you can find members willing to register, perhaps at a reduced rate, before you get started.

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Again, unless your research makes it clear that your audience is ready and waiting to join your program, don’t produce your entire membership program just yet. Starting small and creating just enough top-quality content to keep charter members happy, then seeking their feedback before moving on to the next stage of production will help save you both time and effort in the long run.
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