Again, unless your research makes it clear that your audience is ready and waiting to join your program, don’t produce your entire membership program just yet. Starting small and creating just enough top-quality content to keep charter members happy, then seeking their feedback before moving on to the next stage of production will help save you both time and effort in the long run.
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Consequently, it’s vital you do all you can to serve those members who’ve invested in your program. Adding a help desk system to your website can improve communication, while creating new and varied forms of content for your membership site is sure to increase the perceived value of your program. You can also implement tools like Churn Buster, which can reduce the risk of satisfied members involuntarily quitting your site—something you may not even be aware is happening.
Garry Baker Online Marketer I did my 1st product launch recently, it was a success, but it would of been so much better if I would of had IM Checklist Volume 1 – Product Creation, by my side…I would not of wasted so much time and missed a few key pieces like leaving my buy button live before the actual launch date started!Another great thing about IM Checklists is they come in many different formats…I have been using the Google Sheets version and it has changed the way I do my affiliate promos…Because they are more than just checklists they provide training and insight into things like market research and different marketplaces, also things like how to get approval as an affiliate…This alone would of saved me a lot of time and anguish, when I 1st got started…I could go on and on, oh yeah and they come with PLR rights so I can and do use them for lead magnets and bonuses…Fantastic product, 5 stars for sure…I highly recommend IM Checklists to anyone and everyone that will listen…
If your eCommerce sells big brand names be sure to include their logo wherever possible. Having logos of big brands gives the customer an indication of what type of product you sell — plus, it adds some authenticity and prestige to your brand for being affiliated with industry leaders. Here’s an example of how Best Buy utilizes logos on their site:
Product Information Management – Take a weight off your shoulder and invest in a product information management (PIM) system to help you better manage localized content as you scale. Be sure you select one that can provide you a repository for not just product information but also content and media. You can do this on BigCommerce using the products section as well as the content media tab. Keep each country’s product and content usage organized and separated using various BigCommerce stores for specific regions. If you want something more centralized and customized, a company like Jasper Studios can help you set up whatever you need.
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To help you reduce the risk of investing your time and energy in something nobody wants, we’ve created a guide to validating your membership site idea. Some of the things you can try include producing a mini version of your membership program to see if you can generate any signups before creating the whole course, as well as promoting a prelaunch offer, again, to see if you can find members willing to register, perhaps at a reduced rate, before you get started.